so the News-Press employs an accountant to write editorials, or as they call them "guest editorials"..but obviously you can't have a guest editorial because editorials always reflect the owner's position...it's like having a guest wife or guest husband or guest dog....it simply is not possible..
so anyway if they can have an accountant as guest editorial writer, then I can pretend I'm an accountant for this post..so let's pretend....
when I was working nights, I'd get off work at 6:00 AM and stop at McDonalds, get two Egg McMuffins, hash browns and a couple containers of orange juice...then I'd get a paper and go home..eat and read and go to sleep..yum, it was good...when you don't have a whole lot of time because you're too busy working for a living, fast food is the only way to go sometimes..and there's nothing wrong with that...the only way you'll get fat is if you eat too much and stop exercising...
now, technology has eliminated the need for night workers pretty much in certain work sectors...but the graveyard shift took some getting used to...there was sleep deprivation, social isolation, and other things that prey on your sanity....but as I continued to make money and learn how to use the darkness, I became the Prince of Darkness..and thus, the man I yam today....as a matter of fact, the Beatles song Blackbird was written about me as Paul saw something unusual in me at an early age....really!!
ok so what does this have to do with anything?? well, it sheds some light on why some businesses fail and why some succeed....specifically the News-Press and McDonalds....in other words, your product needs to be accessable to everyone from day trippers to night stalkers.....
Business models
McDonald's Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants. Approximately 15% of McDonald's restaurants are owned and operated by McDonald's Corporation directly. The remainder are operated by others through a variety of franchise agreements and joint ventures. The McDonald's Corporation's business model is slightly different from that of most other fast-food chains. In addition to ordinary franchise fees and marketing fees, which are calculated as a percentage of sales, McDonald's may also collect rent, which may also be calculated on the basis of sales. As a condition of many franchise agreements, which vary by contract, age, country, and location, the Corporation may own or lease the properties on which McDonald's franchises are located. In most, if not all cases, the franchisee does not own the location of its restaurants.
The News-Press
The News-Press had a Monday-Friday combined average circulation of 27,576, according to the Audit Bureau of Circulation Publisher's Statement dated September 30, 2009. This is down from 45,389 daily in 2000. Owner Wendy P McCaw and fiance Arthur von Wiesenberger are co-publishers, and share "overall responsibility for news and opinion pages and all business activities." Their stated goal is to provide strong, unbiased local coverage of news, unbeholden to any outside interest group. (hahahahah)
now, I did some calculations in my head like an accountant might do and made some assumptions that the News-Press could be losing as much as 4 million dollars per year over the last 5 years or so.... is that what you're supposed to do as a business owner? lose money?
I would like to see everyone succeed in life, so maybe Wendy should adopt Ronald McDonald's business philosophy and start some News-Press franchises!! maybe little coffee houses (property) that sell deep roast and newspapers only....call the coffee houses the News-exPresso Cafe...
Wendy, I'll take a small percentage of the profits should you decide to go in that direction...call me babe and don't treat me like a guest....
5 comments:
Those in Hitler's inner circle, ensconced in their underground bunker, deluded themselves that the war was being won, even as the Allies closed in and Germany disintegrated in ruins around them. The sycophants' boot licking continued amid an accompaniment of bomb blasts. We know how THAT ended.
And soon we'll have the weekly Montecito Messenger, published by the Daily Sound. Judy Foreman, who had been a columnist with the Montecito Journal, will be managing editor. Sam Tyler (Citizen McCaw) will be associate publisher. The paper will be distributed free and have its own Web site.
You forgot to factor in the plummeting Sunday circulation. That's where newspapers make all their money with ads and classifieds. That figure has become so low that the News-Press might not qualify for those inserts. Now factor in the higher cost for newsprint, ink, the operation of the printing plant in Goleta that doesn't print any other newspaper, and the hemmoraging is a LOT more than $20M.
Hey Babe. Nah, I wouldn't treat you like a guest. But you can wear your cowboy hat when you scoot around my condo cleaning like a good little housewife.
What about the Coastal View News? It's kind of a wimpy paper; aren't there enough businesses in town? I live in Santa Barbara but try to grab a copy when I can. Definitely like the Halos and Pitchforks column.
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